Blue ocean strategy is a bad book, but it is not your usual bad book. Instead of dividing up existing and often shrinking demand and benchmarking competition, blue ocean strategy is about growing demand and breaking away from. Blue ocean strategy is the most successful book on business master. Comparative of red ocean and blue ocean the first highlighted case from the blue ocean strategy book is the cirque du soleil. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
The tenyear expanded edition of blue ocean strategy came out this year. The book succeeds in showing how businesses, can outdo their competitors. After reading the book, i can summarize the idea behind the blue ocean strategy in two main statements which are. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, it provides. In this article you will learn how to make your competition irrelevant and have sales and profit. Buy blue ocean strategy book online at best prices in india on. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. This idea of blue ocean strategy was initially introduced in 1988 by prof. Compare this with 25 languages for books by gates, 27 and 29 for welch and porter respectively, and you realise just how popular the book has.
His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. How to create uncontested market space the economic times. The expanded edition of blue ocean strategy brings all of the original case studies and examples up to date, expands one chapter, and adds two brand new ones. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries.
Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192. Blue ocean strategy blue ocean strategy challenges nokia to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. You may or may not agree with the central philosophy, but you will be inspired. Rather than competing within the confines of the existing industry or. How to create uncontested market space and make the competition irrelevant, a book by professors w. Whats new in the expanded edition of blue ocean strategy. Chan kim and renee mauborgne a simplified book summary of how to execute a blue ocean strategy. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. How to create uncontested market space and make the competition irrelevant is a book that shows how companies can create their own unique niches. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. The blue ocean strategy can be extremely rewarding, but can also be the most work.
Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. Blue ocean strategy paper blue ocean strategy is a book written in 2005 to provides readers the ability to no fight against their competitors brands but rather develop ones brand in what some would call a neglected or unusual market place. Using consumer problems to find blue oceans forbes. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. This case has been evolved on the book blue ocean strategy coauthored by w.
How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to. Blue ocean strategy is a groundbreaking book on opening up uncontested markets. Blue ocean strategy is the result of research by professors w. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. Apr, 2016 this strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Im glad i didnt settle for watching a youtube video about what the blue ocean strategy is and instead delved into this book which was packed with practical advice.
In short you need to create your own blue ocean strategy. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. The untold flipkart story by mihir dalal pan macmillan, rs 699. How to create uncontested market space and make competition irrelevant by w. By creating your own blue ocean strategy you increase your chances of success. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Chan kim, has been translated into 41 languages globally.
To seize new profit and growth opportunities, they also need to create blue oceans. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. The metaphor defined in the book is that many companies compete with their. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. There are case studies, larger analysis, etc that culminated on this rigorous and interesting book. Implications for firm strategy and industry configuration. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Blue ocean strategy february 3, 2005 edition open library. The seminal book blue ocean strategy has sold over 3.
Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to buyers. Chan kim and renee mauborgne, professors at insead. Chan kim and renee mauborgne in the indie business book club. Essay on blue ocean strategy a marketing book 1053. The original blue ocean strategy stimulated organizations around the world to pursue blue oceans of uncontested market space. Creating a blue ocean in indian retail ecommerce business. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Summary of the book conventional business models are geared towards operating in the traditional market space. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Did oyo rooms create a blue ocean within the indian hotel industry. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. May 30, 2017 to join the free indie business book club, click here. Flipkarts story, and a ringside view of the startup world.
The strategy canvas provides a highly visual tool to help look at future options. This book brings the best of those articles together all in one place. To join the free indie business book club, click here. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy pursues differentiation while lowers cost. The book centres on seeking out new business opportunities as a source of growth, rather than fighting over the current market space. Blue ocean strategy globalization, entrepreneurship and. Flipkart, an indian book retailer founded in 2007, diversified into other product categories. Nov 14, 2008 blue ocean strategy is a value innovation strategic move that opens up new uncontested market, creates new demand, makes the competition irrelevant and helps a company to generate more revenue than competitors that focus narrowly on the existing crowded market. How to create uncontested market space and make the competition irrelevant is an international best seller from w. Theyve progressed every year since to 15th in 2005.
This international bestselling book sold more than a million copies in its first year of publication, and has. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies. Blue ocean strategy can be found on amazon blue ocean strategy. Dec 15, 2015 the tenyear expanded edition of blue ocean strategy came out this year. Chan kim and renee mauborgne to understand the strategic edge it brings, its impact on business education at insead and around the. This blog article is a overview of some of the key points of the book by w. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. How to create uncontested market space and make competition irrelevant. In their 2005 bestselling book blue ocean strategy w. One of the first shows was titled we reinvent the circus. Blue ocean strategy is a systematic approach to finding innovative, cost efficient, value adding, productmarket matches. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students.
The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. Hill from michigan state university and eventually developed in to the blue ocean strategy book. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Today, oyo rooms has a presence in 174 cities with over 4500 properties. It is being published in a recordbreaking 44 languages and is a w. How to create uncontested market space and make the competition irrelevant, coauthored with w. The metaphor defined in the book is that many companies compete with their rivals in bloody red oceans. Blue ocean strategy including examples and pdf download. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that. Essay on blue ocean strategy a marketing book 1053 words. Featured case series blue ocean strategy the case centre. Blue ocean strategy is one of those books where no matter how much you try to summarize, theres always more you just wish you could have included. Mar 03, 2019 this strategy challenges conventional thought but isnt some random idea. Blue ocean strategy chapter 14 the four action framework chapter two.
Blue ocean strategy can be applied across sectors or businesses. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. Blue ocean strategy is a book published in 2005 and written by w. Open library is an open, editable library catalog, building towards a web page for every book ever published. This blog article is the third in a series of five blog articles on the book blue ocean strategy by w. Through its appbased booking facility, oyo allows customers to book rooms within a few. Chan kim and renee mauborgne in their bestselling book of the same name. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. The shortest path to the answer is the blue ocean strategy book.
The blue ocean strategy has been used by companies like cirque du soleil to completely redefine the industries they entered by turning the conventional industry boundaries on its head. But, lets first understand what is blue ocean and how it is different from red ocean strategy. Oyo offers popular packages and hot selling deals for travelers. The strategic edge of a blue ocean thinker insead knowledge. Conventional business models are geared towards operating in the traditional market space. How to create uncontested market space and make the competition irrelevant by w. Pros and cons of blue ocean strategy essay example. Oyo rooms an indian example of blue ocean strategy. The book was recognized by the wall street journal as a best seller, along with numerous other. The blue ocean strategy reader meet your next favorite book. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. The premise of the book is that companies can succeed by creating.
This blog post examines the companys strategy and using the four actions framework it analyses what the hotel chain eliminated, reduced, raised and created to differentiate itself from the competition. Buy blue ocean strategy book online at low prices in india. The book metaphorically compares the market today to red and blue oceans. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Chan kim and renee maubourgne published a book, blue ocean strategy. Individual chapters from the best selling blue ocean strategy book are also available from the case centre. Blue ocean strategy by, february 3, 2005, harvard business school press edition, hardcover in english. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Chan kim and renee mauborgne, with an objective to determine the strategy.
What a company will do if it adopts a blue ocean strategy skills practiced making connections use understanding of the concept of a blue ocean strategy to identify its effects on a business. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Blue ocean strategy is a value innovation strategic move that opens up new uncontested market, creates new demand, makes the competition. This strategy challenges conventional thought but isnt some random idea. The blue ocean strategy is nearly ten years old, but it is still a very effective and very successful strategy that allows to transform unconventional ideas into successful innovative strategies. Blue ocean strategy continues to grow in popularity across the world and is widely used in practice and in mba and executive education classrooms. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. It is being published in a recordbreaking 44 languages and is a bestseller across five continents. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. This is a book summary i have written originally as part of the assignment for my harvard innovation and entrepreneurship class.
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